The best things change for a purpose. The CR-V is no exception. From outside, the CR-V’s silhouette is stronger than ever. Flush lines, distinctive side protection mouldings, rear arch protectors and 16” wheels all add to the CR-V’s charismatic look. Sit behind the wheel and you’ll see our changes have a purpose. The body lines improve aerodynamics. The front and rear arch protectors stop stray objects doing damage. And the larger wheels offer superior road-handling. So you can stick to your purpose. Whatever the terrain…
“The diesel CR-V stands head and shoulders above the
competition in the key area for corporate customers – running
costs and BIK liability. If the plan works, it will certainly make
the CR-V the UK’s best-selling 4×4.”…
Think of some of the world’s most innovative creations. The people who made them dared to challenge convention. At Honda, we let nothing get in the way of a good idea. We encourage our designers to test the boundaries of science as well as their own imaginations. That’s why our cars, motorcycles, ATV’s, powerboat engines and power equipment products are used the world over, consistently winning new awards, new accolades and new friends. But it doesn’t stop there. After witnessing an aerobatics display as a schoolboy our founder, Soichiro Honda, dreamed of creating an aeroplane. Eighty-seven years later our engineers are putting the finishing touches to the HondaJet. True to Honda’s belief in finding solutions through innovation and imagination, the jet challenges standard aircraft design. Its HF118 turbofan engines are located on the upper sides of the wings, part of a groundbreaking design that reduces drag at high speed and increases fuel efficiency by 40%. This break from conventional design also allows for 30% more cabin space. It goes to show what you can achieve by letting your imagination run free. On the ground our desire to innovate is as strong as it’s ever been. This applies as much to bicycles as it does to Formula 1 racing cars. On two wheels, we have recently perfected the RN01 downhill mountain bike, with its unique gearbox system that allows cyclists to change gear without the need to pedal. This revolutionary design was born out of an enthusiastic idea that was allowed to flourish, rather than a design requirement. On the track, our Formula 1 programme saw young British contender Jenson Button rise to the podium ten times in 2004, the Honda BAR Team achieving second place in the Constructor’s Championship, and the Honda engines proving credible and consistent rivalry to those of the dominant Ferrari team…
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